EMT Practice Test

1. Question Content...

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Question1: What filter container would you use for isolating a behavior in a specific section of your website?
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Question2: Which Adobe CJA features enable automated report generation?
(Select two.)
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Question3: You are building a dashboard to answer the question of how someone's demographic information may relate to their web behavior. In particular, you want to learn how the Page Views Metric changes as people's education level changes.
To do so, you enable the persistence of the education level Dimension with a "Most Recent" Allocation Model and "Person Reporting Window" Expiration. Why would setting persistence be helpful?
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Question4: You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
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Question5: Which component should be used to show customer engagement across different marketing channels?
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Question6: In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
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Question7: Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
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Question8: Which visualization do you choose to visualize and analyze exact customer paths?
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Question9: Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
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Question10: Which Adobe CJA feature allows tracking customer interactions across multiple channels?
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Question11: Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
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Question12: Which setting should be configured first when creating a custom report in Adobe CJA?
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Question13: What does it mean when a filter is present in a calculated metric but is absent from the filters in the left rail?
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Question14: Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
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Question15: Which report type is best suited for evaluating customer activity trends over time?
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Question16: Which actions should be performed before generating a trend analysis report in Adobe CJA?
(Select two.)
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Question17: Which visualization should be used to display the flow of customer interactions through different stages of a marketing funnel?
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Question18: When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

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Question19: An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
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Question20: What is the primary role of a data view in Adobe CJA reports?
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Question21: Which filters ensure that only relevant customer actions are included in a report?
(Select two.)
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Question22: Your manager needs quarterly performance reports for a specific marketing campaign. After generating the report, only campaign performance from the last month is displayed. Upon investigation, you find that the date range was set incorrectly. What action should you take?
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Question23: What is the order of governance operations for curated components (dimensions, metrics, filters, date ranges) that ultimately determines what a user can see in a Workspace?
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Question24: Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
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Question25: Which Adobe CJA feature allows automatic updates of scheduled reports?
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Question26: An organization follows a fiscal year which starts in month of October and ends in September. As a CJA Business Practitioner you are asked to implement the current fiscal year as date range in annual reports. What is the recommended way to achieve it through custom date range?
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Question27: Which feature in Adobe CJA allows automated report delivery to business stakeholders?
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Question28: Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
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Question29: Which configuration should be applied when sharing reports with external business partners?
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Question30: What is the first step when analyzing campaign performance data in Adobe CJA?
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Question31: Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
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Question32: An analyst creates a filter for people that have engaged with a product. How can the analyst share this subset of people with AEP for customer targeting and personalization?
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Question33: Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
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Question34: Which Adobe CJA features support project-level report sharing?
(Select two.)
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Question35: Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
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Question36: Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
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Question37: Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
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Question38: Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
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Question39: A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
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Question40: Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
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Question41: What should be configured to ensure that only relevant data fields are visible in a shared report?
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Question42: Which steps should be taken when creating reports for external business partners?
(Select two.)
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Question43: A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
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Question44: Which metrics should be prioritized when generating a revenue performance report in Adobe CJA?
(Select two.)
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Question45: Which component should be used to calculate average purchase value per customer in Adobe CJA?
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Question46: An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
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Question47: You must analyze the impact of marketing email engagement on order value, using one dataset containing email click data and another dataset containing order value. Both datasets record the relevant person ID for each event. You choose a metric attribution model for order value that allows you to relate email activity to subsequent order value.
This is the table created to report email name, clicks, and order value.

What is a valid insight gained about the impact of marketing email engagement on order value? Response:

Question48: Which visualization do you choose for retention or churn analysis?
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Question49: Which feature in CJA allows you to view information about a component, including its description, similar components, and other components it is frequently used with?
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Question50: Which visualization would best represent the percentage of total revenue contributed by different product categories?
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Question51: Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
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Question52: Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
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Question53: Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
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Question54: Which key steps should be performed when translating business questions into data components in Adobe CJA?
(Select two.)
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Question55: Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
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Question56: Which analysis method should be used to determine how often customers return after making a purchase?
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Question57: Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
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Question58: Which Adobe CJA features support in-depth data analysis?
(Select two.)
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Question59: Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
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Question60: The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
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Question61: Which setting ensures that only relevant events are analyzed in a custom report?
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Question62: Which filters help create customer segments for targeted marketing campaigns?
(Select two.)
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Question63: A company ran an A/B test on their paid social media messaging, showcasing products from two different categories, with the goal of understanding which product category drove more sales on which platform.
All the ads were tagged with appropriate campaign parameters. The product analyst tasked with assessing test performance has several data views from which to choose.
Which one would best support product category analysis?
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Question64: An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
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